More NewsPhase2Media Will Rep for ELLE.com

Phase2Media Will Rep for ELLE.com

Interactive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative in the U.S. for Hachette Filipacchi Media'sELLE.com, a portal for affluent young women.

Interactive advertising and sales strategy firm Phase2Media has been named the exclusive ad sales representative in the U.S. for Hachette Filipacchi Media’s ELLE.com, a portal for affluent young women.

In conjunction with the formation of the partnership, Phase2Media named Diane Silberstein as vice president, worldwide sales for ELLE.com.

“In Phase2Media we find the perfect partner who understands our brand and who provides us with a senior sales force which will quickly develop our revenue stream in the U.S.,” said Laurent Negrier, vice president for marketing at ELLE.com.

Silberstein has a background as publisher of Elle in the U.S. Later, at The New Yorker, she held the positions of vice president, managing director and senior vice president, publisher, managing the national and global sales staff.

Silberstein began her career with Glamour and then joined Vogue and Allure in increasingly higher level advertising sales positions focused on fashion, beauty and retail. Immediately prior to joining Phase2Media, Silberstein served as executive director of Citymeals-on-Wheels U.S.A. in New York City.

ELLE.com was launched this month as the portal access to all of the Web sites for the international editions of ELLE magazine. It features original content including fashion, beauty and lifestyle news, community, services and shopping. Additional highlights include streaming video of runway shows from around the world and over 20 forums that will enable users to discuss and exchange information.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts