Pheedo is today expected to introduce an RSS analytics product designed to help publishers eliminate some of the guesswork involved in tracking user behaviors in that channel.
The new tool, similar to one now offered by FeedBurner, will let feed owners observe audience interactions with their content and ads. It can track metrics like feed subscriptions and clicks on content. It also provides visibility into ad clicks and impressions. And it can break out all of those behaviors by daypart, day-of-week and other factors.
Pheedo CMO Bill Flitter said the product will help publishers consolidate reporting for campaigns with both RSS and site-based placements.
“If you can have a sponsorship message in a feed, and that correlates to a sponsorship message on a Web page, that’s a cohesive package for an advertiser,” he said.
The product can also serve editorial development aims, Flitter said, such as what feed content is most often clicked on and whether that’s different from interactions on the Web site. “We felt that an extension of the ad service would provide publishers with [the ability to] make better decisions on the content.”
Pheedo’s core business is in RSS ad services. It operates an ad network that encompasses feeds and blogs.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.