Pheedo Unveils "Cut-and-Paste" RSS Ads

Rebecca Lieb and I visited the Emeryville offices of RSS advertising firm Pheedo yesterday to chat about its new offering called Ads for Feeds, being launched today

pheedo.pngRebecca Lieb and I visited the Emeryville offices of RSS advertising firm Pheedo yesterday to chat about its new offering called Ads for Feeds, being launched today. The service allows small publishers to incorporate ads into their RSS feed by simply cutting and pasting code into their feed template. Publishers who participate can also receive a limited number of metrics about their readers’ interactions with the feeds, such as ad revenue earned, views of editorial content, clicks and aggregator information. Pheedo’s more full-featured solution, which requires the company host the publisher’s feeds, is now called Ads for Feeds Plus.

The new Ads for Feeds is sort of a cross between the cut-and-paste RSS ad code available via Google, Yahoo! Publisher Network and Kanoodle, and the analytics services offered by the likes of FeedBurner. Ads can be priced on a CPM or CPC basis, the company says, and Pheedo sells the ads and shares revenues earned with the publishers. (The cut is the same on Ads for Feeds as it is on Ads for Feeds Plus.) Pheedo’s working with more than 8,000 publishers these days.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource