PhoneFree.com, which provides free PC to PC voice calls, on Friday kicked-off its first national radio campaign, with spots running during the NFL playoffs and Super Bowl broadcasts.
The campaign seeks to convince consumers that PhoneFree.com can liberate them from the hassles and high-costs traditional phone companies, urging them to “let freedom ring” by choosing its service. The spots are the first part of a multi-million dollar, multi-media campaign produced by the firm Hampel/Stefanides.
“Hampel/Stefanides has created a campaign that clearly positions PhoneFree as leading a revolution in PC-to-PC voice communications over the Internet,” says Jan Horsfall, president and CEO of PhoneFree.com.
PhoneFree.com is owned by i2v2.com, a portfolio company of eVentures Group.
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