ISP-based behavioral targeting company Phorm has hired digital agency TBG London for a helping hand with its B2B marketing efforts.
Speaking with me earlier today, a Phorm spokesperson said, “There is huge interest in our technology and its possibilities. TBG is helping us develop several propositions that draw on these capabilities for their presentation to a number of our business partners.”
The spokesperson said the relationship was intended purely to aid Phorm in “bringing ideas to life,” adding that no ad campaign was currently in the pipeline.
In the U.K., Phorm has already signed deals with major ISP’s including Talk Talk, BT and Virgin Media, though none have started using the technology yet. BT originally said in April they would conduct trials “in the near future,” but have continued to postpone them.