More NewsPHYS.com Launches Campaign to Promote Pregnancy Area

PHYS.com Launches Campaign to Promote Pregnancy Area

New York City-based CondeNet expanded its free personal health service PHYS to include coverage of pregnancy andsaidthe new section will be backed by a $3 million to $4 million ad campaignincluding print, online, radio and television.

New York City-based CondeNet expanded its free personal health service PHYS to include coverage of pregnancy and said the new section will be backed by a $3 million to $4 million ad campaign including print, online, radio and television.

Pregnancy@Phys is devoted to the day-by-day issues of being pregnant. Handling the campaign is Robaire and Hogshead of Venice, CA, which will also handle the launch of a new CondeNet travel site launching in August with an ad budget of $4.5 million.

CondeNet is an affiliate of Advance Internet Inc, which itself is a subsidiary of newspaper publisher Advance Publications.

Advertisers participating in the launch include four Procter and Gamble brands: Cover Girl, Always, Tide and Bounty; Mother Nature Vitamins; Chevy Blazer, Johnson & Johnson’s yourbaby.com and Bantam Books.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts