Pickup in PC Shipments Expected

First quarter sees slight increase while stronger growth expected for second half.

There are signs that worldwide demand for personal computers will accelerate during the second half of 2003.

Global personal computer shipments are expected to reach 33.2 million units for the first quarter of 2003, a 4.8 percent increase over the first quarter of 2002, according to Dataquest, a unit of Gartner Inc.

But Dataquest expects an increase in demand during the second half of 2003, stating that it expects PC shipments to reach 138.7 million units, or a 7.9 percent increase over shipments for 2002.

While Dataquest admits the pace of economic recovery and the possibility of war with Iraq, could impact the level of PC demand, both by consumers and corporate customers.

Dataquest PC analysts say there are few compelling reasons for customers to upgrade to a new computer. For that reason, price is the main driver for PC purchases, as most existing computers have sufficient processing and memory power to conduct the most popular PC applications: email, Web surfing and word processing.

The Dataquest PC shipment report said that many corporate customers are deferring PC purchases, as a result of layoffs that have allowed them to rotate used PCs to new employees. The report went on to say that instead of buying new machines, many IT departments are replacing components and refurbishing existing PCs.

But Dataquest does say there are signs that many corporate customers may be entering a new PC replacement cycle. Many companies made changes in the run up to the year 2000, now those machines are getting old. Dataquest says it expects “strong growth in the U.S. large accounts in the fourth quarter of 2002 may indicate a beginning of PC replacement cycle,” according to a company press release.

In a separate Dataquest study released in early February 2003, the company said Asia-Pacific shipments grew by 9 percent in 2002. The report said that PC shipments in the Asia-Pacific region reached 21.7 million units in 2002, an 8.6 percent increase over 2001. Growth for the worldwide PC market in 2002 was only 3 percent.

Asia/Pacific PC Vendor Unit Shipment Estimates for 2002 (Units)
Company 2002 Shipments 2002 Market Share (%) 2001 Shipments 2001 Market Share (%) Growth (%)
Legend 2,463,733 11.4 2,300,759 11.5 7.1
Hewlett-Packard 2,252,279 10.4 2,187,299 11.0 3.0
IBM 1,546,624 7.1 1,458,011 7.3 6.1
Dell 1,225,365 5.7 996,147 5.0 23.0
Samsung Electronics 1,211,024 5.6 1,221,300 6.1 -0.8
Others 12,965,729 59.8 11,778,012 59.1 10.1
Total 21,664,754 100.0 19,941,528 100.0 8.6
Note: Hewlett-Packard and Compaq are reported as one company.
Source: Nielsen//NetRatings

 

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource