Digital MarketingStrategiesPilot to Co-Pilot

Pilot to Co-Pilot

If you believe the current crop of TV ads, you have to own a new Lexusor a Beamer to have access to bleeding edge car navigation technology. Truth is, for as little as a few hundred bucks, you can have a sophisticated GPS (Global Positioning System) unit that will even read your travel directions for you.

by Gareth Branwyn for Digital Living Today

If you believe the current crop of TV ads, you have to own a new Lexus or a Beamer to have access to bleeding edge car navigation technology. Truth is, for as little as a few hundred bucks, you can have a sophisticated GPS (Global Positioning System) unit that will even read your travel directions for you.

There havent been many earth-shattering advances in consumer GPS technology over the past year, but the systems have gotten much cheaper, smaller, and a number of useful features have been added. Here are a few of our favorite units, from the cheapest to the most expensive.

DeLormes Earthmate (www.delorme.com) is a tiny box about the size of a cigarette pack that plugs into your laptop, Palm Pilot or Windows CE handheld. Once connected to your computer and the included mapping software, the Earthmate begins to scan the skies to “acquire” three of more orbiting GPS satellites. The Earthmate uses these sats to fix your position and to display your location on a digital map. As you move, a series of arrow trails on the map show you where youre headed. The laptop version of the Earthmates mapping software can actually speak directions to you (in that synthesized voice that sounds like Stephen J. Hawking is your co-pilot). For the Palm and WinCE versions, you have to use a special program to transfer the maps for the areas youre going to be traveling through from your PC to your handheld. And Stephen J. Hawking doesnt come along for the ride. One of the best features of the Earthmate is that its portable so you can use it in your car with a laptop and then use it in the great outdoors via your handheld computer. The Earthmate for laptops is $200. The Earthmate with all the additional hardware and software for Palms and WinCE handhelds is $220.

Garmin (www.garmin.com), a pioneer in consumer GPS, sells a wide variety of handheld and dash-mounted navigation systems. StreetPilot ($500) is a (removable) dash-mounted unit that has maps of all the major US highways, rivers and lakes built into it. Additional maps can be purchased on CD-ROM and transferred to the StreetPilot via your PC. The screen on the StreetPilot is, unfortunately, black and white which can make the maps hard to read at a glance. For an additional two hundred dollars, the ColorMap version can help brighten and clarify your routes.

If youre more interested in street cred than penny pinching, the Clarion AutoPC (www.autopc.com) will not only help you navigate, but will diagnose your car troubles, keep your address book and nab your email. All of this built into a high-quality car stereo radio/CD player. The problem with the AutoPC is the price. The basic unit sells for around $1300. That basically buys you the stereo and the base Windows CE computer. All of the other features, including the GPS navigation, will cost you from $60 to $400. Its also a Windows machine and an early edition of a new technology, so its not without its limitations and frustrations.

Regardless of which GPS device you buy, you cant get help but feel like youve truly entered the future as you tool down the highway following your progress on an on-board computer. These navigation systems are far from fool proof though, so whatever you do, dont ever forget how to read a good ol “tree skin” street map.

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