Never a dull moment, the Pinterest platform was abuzz with news this week, including the launch of a new recipe search feature for special dietary requirements, personalized home pages (that are still being tested) and a functionality for GIF images.
1. Personalized Home Pages
Reports of a new personalized home page for select Pinterest users surfaced this week. TechCrunch reported a new “personalized for you” link appearing in the top navigation for some:
Your “personalized” page itself is a collection of words and topics that seem to be based on your pinning activity. What’s different about this section is not only the content, but also the look-and-feel, which is somewhat Flipboard-esque. Instead of uniformly sized pins, some sections here are larger than others, likely indicating you’re doing more pinning around that particular topic.
2. GIF Images
We also learned Pinterest is experimenting with GIFs as a new image format for the platform. Some users were able to see these GIF images in action.
After uploading a GIF to a pinboard, users can play or pause the GIF by clicking a small “play” button in the lower left-hand corner of the image. Previously, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF’s original source outside of the platform.
Today, Pinterest made it official, announcing support of GIFs.
3. Recipe Search
Pinterest is also helping those with special dietary needs in a search function for recipes. With a new feature, users can look for recipes and ingredients and filter by categories such as:
Here’s how it works, from Pinterest:
1. Enter a specific dish or ingredients in the search bar, like “salmon with asparagus.”
2. On the search results page, click ‘All recipes’ to switch to the recipes-only search. You can also click on any of the diet filters to narrow in on exactly what you want to make.
This article was originally published on http://searchenginewatch.com/sew/news/2324795/pinterest-tests-personalized-home-page-gifs-rolls-out-new-recipe-search.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.