Never a dull moment, the Pinterest platform was abuzz with news this week, including the launch of a new recipe search feature for special dietary requirements, personalized home pages (that are still being tested) and a functionality for GIF images.
1. Personalized Home Pages
Reports of a new personalized home page for select Pinterest users surfaced this week. TechCrunch reported a new “personalized for you” link appearing in the top navigation for some:
Your “personalized” page itself is a collection of words and topics that seem to be based on your pinning activity. What’s different about this section is not only the content, but also the look-and-feel, which is somewhat Flipboard-esque. Instead of uniformly sized pins, some sections here are larger than others, likely indicating you’re doing more pinning around that particular topic.
2. GIF Images
We also learned Pinterest is experimenting with GIFs as a new image format for the platform. Some users were able to see these GIF images in action.
After uploading a GIF to a pinboard, users can play or pause the GIF by clicking a small “play” button in the lower left-hand corner of the image. Previously, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF’s original source outside of the platform.
Today, Pinterest made it official, announcing support of GIFs.
3. Recipe Search
Pinterest is also helping those with special dietary needs in a search function for recipes. With a new feature, users can look for recipes and ingredients and filter by categories such as:
Here’s how it works, from Pinterest:
1. Enter a specific dish or ingredients in the search bar, like “salmon with asparagus.”
2. On the search results page, click ‘All recipes’ to switch to the recipes-only search. You can also click on any of the diet filters to narrow in on exactly what you want to make.
This article was originally published on http://searchenginewatch.com/sew/news/2324795/pinterest-tests-personalized-home-page-gifs-rolls-out-new-recipe-search.
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.