The Gifts feed, which the post describes as a “work-in-progress feed,” displays only Product Pins, which are Rich Pins that include additional details like real-time pricing, availability, and where they can be purchased. With Product Pins, pinners also receive email notifications when pins they’ve added drop in price.
Product Pins help pinners “decide which products are right for them,” the post says.
Other Rich Pins include Place Pins, Article Pins, Recipe Pins, and Movie Pins. Pinterest advises that users with products they want to include in the Gifts feed should get Rich Pins by visiting its developers site.
The Gifts feed also includes price filters designated by dollar signs “so you can find something for every budget,” Pinterest says.
According to the post, $$$$ represents products that cost more than $200, $$$ shows products between $50 and $200, $$ is for products from $25 to $50, and $ “is anything less than that.”
“So far, we’ve learned that Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin,” the post says.
Product Pins also include tabs that pinners can click to see the products on the e-commerce sites where they can be purchased.
Pinterest says it launched the Gifts feed because “we know people love to use Pinterest for shopping ideas.”
The Gifts feed lives within Pinterest’s regular categories.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three quick tips to keep your customers happy.