WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation. He is asked to lightly edit dozens of plagiarized articles from various sources, all for the purpose of making his employer’s site more discoverable by search engines. It’s a widespread practice site owners engage in to either make money off the resulting ads or to sell cheap pharmaceuticals and other gray market products. Worth a read, if only to get an insider’s feel for one of the evils search begat.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.