WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation. He is asked to lightly edit dozens of plagiarized articles from various sources, all for the purpose of making his employer’s site more discoverable by search engines. It’s a widespread practice site owners engage in to either make money off the resulting ads or to sell cheap pharmaceuticals and other gray market products. Worth a read, if only to get an insider’s feel for one of the evils search begat.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.