WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation. He is asked to lightly edit dozens of plagiarized articles from various sources, all for the purpose of making his employer’s site more discoverable by search engines. It’s a widespread practice site owners engage in to either make money off the resulting ads or to sell cheap pharmaceuticals and other gray market products. Worth a read, if only to get an insider’s feel for one of the evils search begat.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.