Stamford, CT-based online market research firm @plan opened a West Coast office in San Francisco to service left coast clients that include Wired Digital, Microsoft, Anderson Lembke, Preview Travel, Left Field, Think New Ideas, Onsale.com and Autoweb.com.
“We now service more than 50 clients on the West Coast and are adding more every week,” said Mark K. Wright, chairman and CEO of @plan.
Aimee Rosewall will serve as the sales director of the West Coast office and Chandre Sarkar was named client service director. Rosewall joins @plan from Pacific Bell, the Athand division, where she was partnership manager for the sales and advertising division. Sarkar relocates from @plan’s Stamford headquarters, where she served as a client service manager.
@plan provides statistically projectable market research that helps guide branding, e-commerce, and advertising decisions. The @plan consumer database is built from a random representative survey of 40,000 active adult users of the Internet.