AOL has today launched its Platform-A offering for the Canadian market, following recent country specific European launches in the U.K., France and Germany.
The move will integrate AOL’s Advertising.com ad network with its existing AOL Canada media network, which includes owned and operated properties as well as third party sites. All Platform-A services currently available in the U.S are now available in Canada, including the firm’s ADTECH ad serving platform, contextual technology from Quigo, behavioral targeting from Tacoda, and mobile ad serving from Third Screen.
The company said the combination would enable easier management of media buys across the entire AOL network, and that it would give Platform-A an audience of 22.5 million unique monthly visitors in Canada, reaching 93 percent of the online audience there.
Platform-A now has operations in the U.S., Canada, Japan, and nine markets across Europe.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more