More NewsPlayNow.com Offers Access to Disney Interactive Titles

PlayNow.com Offers Access to Disney Interactive Titles

The partnership aims to create a rich content experience while increasing revenues and strengthening brand awareness.

Disney Interactive and Into Networks Tuesday announced the creation of the Disney Interactive Channel on Into Networks’ PlayNow.com service.

The partnership aims to create cross-over sales by bringing entertainment products from Disney Interactive to Into Networks’ broadband content delivery platform.

The branded content channel will give consumers real-time on-demand access to a range of Disney Interactive titles, including Toy Story, The Lion King and Tarzan, among others.

The channel will feature a cross-section of titles from Disney Interactive’s key segments of Games, Learning and Creativity. Included in the initial 12-title lineup are A Bug’s Life Action Game, The Lion King Activity Center and Winnie the Pooh Kindergarten.

Into Networks has created a platform that enables software to execute in real time over broadband networks. The platform introduces a flexible business and consumer model for software, allowing users to try titles at no charge before they purchase, rent single titles for a few days or subscribe to channels of content on a monthly basis.

This creates a rich content experience for users while increasing revenues, and strengthening brand awareness and customer loyalty for software publishers and broadband service providers, according to Jan Smith, president, Disney Interactive.

“The software channel extends the reach of our content to consumers who have already seen the value of broadband Internet access and are now looking for branded, mainstream rich content,” she said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts