Podcast measurement firm Podbridge has been awarded a patent for technology that allows ads to be dynamically matched with time-shifted audio and video content. The system is aimed at delivering fresh, up-to-the-minute ads, rather than ads that age along with the stored content.
Patent 7,080,400, granted to Podbridge founder and CEO Murgesh Navar on July 18, governs a “system and method for distributed storage and presentation of multimedia in a cable network environment.” The basic premise is that multimedia content should be stored locally, on a set-top box or computer, but can be combined with ads on the fly when the user plays it so that only fresh, relevant marketing messages are actually played.
“The idea is that when content is time-shifted it’s sitting on the user’s storage,” explained Navar. “Now our technology allows us to stitch anything into that content that’s just sitting there.”
Because the system described in the patent involves a cable system utilizing TV set-top boxes, it’s conceivable that it could apply not just to podcasts or video podcasts, but also video-on-demand or DVR systems. However, Navar told ClickZ the patent is mostly aimed at protecting Podbridge’s own technology, rather than netting the company licensing fees.
Navar admitted that the patent only encompasses systems that use cable networks. Even similar IP networks, such as those run by telecom players, wouldn’t be infringing on the patent.
Hey wannabe poets who are too lazy to actually write anything down or think of a decent rhyme for zenith*, I have the perfect online tool for you…
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more