Earlier this week, ClickZ Senior Editor Kate Kaye joined Karen Jagoda, host of wsRadio.com’s Digital Politics Radio, to talk – yes, you guessed it – digital politics. Jagoda, president of E-Voter Institute, resides in California, where GOP gubernatorial hopeful Meg Whitman has run some eye-catching online ad efforts of late. The two discussed her campaign, agreeing it could prove to be a unique case study in sophisticated digital political advertising.
The two also chatted about the value of Facebook and Twitter for candidates. Does the follower number horse race have any effect on election campaigns?
Finally, the conversation turned to an important issue for all online advertisers: the industry’s behavioral targeting and privacy self-regulation. What’s behind the headlines? Kaye provides an insider’s perspective.
Click the links below to listen to the first and second halves of the 30-minute interview.
Digital Politics Radio interview Part I
Digital Politics Radio interview Part II
When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target marketing via analytics. Let’s take a deeper look at how you can effectively bring chatbots into your digital marketing strategy.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.