Is it a sign that podcasting is going mainstream when, on the way to work, I pass a stand with paper flyers advertising a course in “Podcasting for Writers” ? Here’s how the copy starts: “Create your own podcast and add an audio dimension to your blog, enhance your Web site, or have a forum to talk about your favorite topics.”
Well, this is the San Francisco Bay Area, I suppose.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.