Smart location and the internet of things
What is smart location and how is a small bluetooth tracker leading innovation in this space? Tim Flagg talks to Brian Katzman, VP marketing at Tile and learn how Tile built a successful IoT brand, engage with customers around the world and continue to pioneer product development.
About Brian Katzman
Brian Katzman is the VP of marketing for Tile. Tile is a tiny Bluetooth tracker that helps you track down and find your valuables, but the company’s ambition is to give everything in the world the power of smart location. Brian led the creation of the Tile brand, and oversees the marketing, communications and web teams. He is responsible for increasing brand awareness and delivering marketing strategies that drive sales. Tile brought in $43 million in revenue in 2015 and has been one of the most-gifted consumer electronics devices for the past two consecutive years.
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