Poker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remote service to host and monitor all of Poker.com’s advertisers.
The technology is similar to that of DoubleClick. and AdForce, said 1for1.com, a banner management network that was established in May 1999 and now claims more than nine million viewers each month.
Financial arrangements were not disclosed.
Poker.com licenses turnkey Internet gaming systems and has the exclusive worldwide rights to market the poker.com domain name. The company’s main sources of revenue will be derived from licensing and royalty fees, an opt-in advertising program, banner advertising, and retail e-commerce sales.
Poker.com said it intends to establish www.poker.com as the ultimate gaming portal for the Internet.
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