Poor Planning Leads to RNC Web Contest Take Down

It looks like the Republican National Committee didn't exactly do its homework on one of its latest efforts to peg the Obama administration as big spenders

ClickZ News - Politics & AdvocacyIt looks like the Republican National Committee didn’t exactly do its homework on one of its latest efforts to peg the Obama administration as big spenders. By way of TechPresident (by way of Politico and leftie political site AmericaBlog), the RNC launched an online contest aimed at young Republicans earlier this week, but the committee — amazingly — forgot that there are a whole lotta detractors out there ready to pounce.

The “Obama Card” game was a contest aimed at young Republicans. The challenge: see how fast they can reach expenditures totaling “the $3.4 trillion limit set by our current president.” The game apparently was integrated with Amazon’s database. Contestants could search for products, adding them to their shopping carts in the hopes of amassing the whopping sum.

AmericaBlog’s John Aravosis had some fun with it the other day, searching on keywords like “Jew,” “bondage,” and “anal.” The intended results ensued: lots of books with offensive and risque titles and imagery.

Now, after launching Tuesday, according to Politico, they’ve taken it down. I have a call into the RNC to confirm and find out whether they’ll re-launch it.

 

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource