Pop Chips marketers have not completely removed “Raj” – a South Asian character played in brown-face by actor Ashton Kutcher – from the Internet. If their intention was to erase the character that drew racism charges on Twitter yesterday and elicited an apology from their CEO, they evidently forgot about a video still live on Facebook and YouTube.
Pop Chips recently unveiled a number spots where Kutcher plays four characters, parodying dating site videos. While the brand took down the individual “Raj” video on YouTube, it has left up a one-minute, 38-second spot that combines all of the characters on the video site and Facebook. Raj is the first character seen in the spot, and makes a later appearance in the video.
The San Francisco-based company’s PR agency did not respond to questions about the video this morning. ClickZ called and emailed its East Coast reps about the situation.
And even though Keith Belling, Pop Chips CEO, apologized on the company’s blog yesterday, the Raj video is still being promotionally employed. Belling wrote, “i take full responsibility and apologize to anyone we offended.”
Meanwhile, Kutcher – the star of CBS’ “Two And A Half Men” – tweeted out each of the character videos yesterday, minus Raj.
— Anil Dash (@anildash) May 2, 2012
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more