Pop Chips marketers have not completely removed “Raj” – a South Asian character played in brown-face by actor Ashton Kutcher – from the Internet. If their intention was to erase the character that drew racism charges on Twitter yesterday and elicited an apology from their CEO, they evidently forgot about a video still live on Facebook and YouTube.
Pop Chips recently unveiled a number spots where Kutcher plays four characters, parodying dating site videos. While the brand took down the individual “Raj” video on YouTube, it has left up a one-minute, 38-second spot that combines all of the characters on the video site and Facebook. Raj is the first character seen in the spot, and makes a later appearance in the video.
The San Francisco-based company’s PR agency did not respond to questions about the video this morning. ClickZ called and emailed its East Coast reps about the situation.
And even though Keith Belling, Pop Chips CEO, apologized on the company’s blog yesterday, the Raj video is still being promotionally employed. Belling wrote, “i take full responsibility and apologize to anyone we offended.”
Meanwhile, Kutcher – the star of CBS’ “Two And A Half Men” – tweeted out each of the character videos yesterday, minus Raj.
— Anil Dash (@anildash) May 2, 2012
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobile data.
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?