Pop Chips marketers have not completely removed “Raj” – a South Asian character played in brown-face by actor Ashton Kutcher – from the Internet. If their intention was to erase the character that drew racism charges on Twitter yesterday and elicited an apology from their CEO, they evidently forgot about a video still live on Facebook and YouTube.
Pop Chips recently unveiled a number spots where Kutcher plays four characters, parodying dating site videos. While the brand took down the individual “Raj” video on YouTube, it has left up a one-minute, 38-second spot that combines all of the characters on the video site and Facebook. Raj is the first character seen in the spot, and makes a later appearance in the video.
The San Francisco-based company’s PR agency did not respond to questions about the video this morning. ClickZ called and emailed its East Coast reps about the situation.
And even though Keith Belling, Pop Chips CEO, apologized on the company’s blog yesterday, the Raj video is still being promotionally employed. Belling wrote, “i take full responsibility and apologize to anyone we offended.”
Meanwhile, Kutcher – the star of CBS’ “Two And A Half Men” – tweeted out each of the character videos yesterday, minus Raj.
— Anil Dash (@anildash) May 2, 2012
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.