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    If there's one outdoor ad fixture that could use an interactive makeover, it might just be the bus stop

    Author Date published September 23, 2005 Categories

    If there’s one outdoor ad fixture that could use an interactive makeover, it might just be the bus stop. Those depots that shelter commuters from the elements while waiting for the bus are prime spots for ads that offer a little activity.

    Video game blog Joystiq posts about one such depot in Malaysia where the whole structure has been taken over by Sony to promote its PlayStation 2. The awning carries the console’s branding while the backboard is covered in bubble wrap imprinted with the symbols on all Sony game device controllers.

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