Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

8m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

View article
ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

View article
ClickZ Social and Search Round-up Analysis: June Edition

Actionable Analysis ClickZ Social and Search Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How are brands performing on TikTok and Snapchat?

Actionable Analysis How are brands performing on TikTok and Snapchat?

1y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

View article
Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

2y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

View article
Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

3y Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

View article
How to use contextual customer feedback to become a truly customer-centric organization

Analyzing Customer Data How to use contextual customer feedback to become a truly customer-centric organization

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

View article
Key Insights: 2021 Strategic pearls on email and content marketing

People and skills Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

View article
How to conduct a digital marketing audit: Advice from industry experts

Digital Marketing How to conduct a digital marketing audit: Advice from industry experts

4y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

View article
The growing culture of marketing experimentation

Analytics The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

View article
Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

4y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

View article
Five lessons for maximizing your online and offline conversions

Five lessons for maximizing your online and offline conversions

7y Linus Gregoriadis

Five lessons for maximizing your online and offlin...

'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...

View article
Seven ways advertisers can deal with brand safety concerns

Seven ways advertisers can deal with brand safety concerns

7y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

View article
5 overlooked but rewarding mobile engagement strategies

5 overlooked but rewarding mobile engagement strategies

7y Laurynas Skupas

5 overlooked but rewarding mobile engagement strat...

How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...

View article
The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI

The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI

7y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

View article
Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

7y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

View article
Our four favourite findings from the ClickZ Digital Advertising Breakfast

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

View article
Is it time to rethink your mobile measurements?

Is it time to rethink your mobile measurements?

7y Andrew Warren-Payne

Is it time to rethink your mobile measurements?

With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...

View article
Mobile app vs mobile web - what’s the right answer for retailers?

Mobile app vs mobile web - what’s the right answer for retailers?

7y Chris Camps

Mobile app vs mobile web - what’s the right answer...

Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...

View article
Personalisation: the key to profitable discount codes

Personalisation: the key to profitable discount codes

7y Chris Camps

Personalisation: the key to profitable discount co...

In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...

View article
How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

7y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

View article
Data-driven attribution: the cure for discount code abuse?

Data-driven attribution: the cure for discount code abuse?

7y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

View article
What exactly is a marketing cloud, and do you need one?

What exactly is a marketing cloud, and do you need one?

7y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

View article
Persona creation: why many marketers are taking the wrong approach

Persona creation: why many marketers are taking the wrong approach

7y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

View article
Google announces Optimize and Session Quality Score

Google announces Optimize and Session Quality Score

7y Clark Boyd

Google announces Optimize and Session Quality Scor...

Google has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...

View article
Five hard-hitting tips for boosting online conversion rates

Five hard-hitting tips for boosting online conversion rates

8y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

View article
Programmatic advertising: what's the difference between good and bad data?

Programmatic advertising: what's the difference between good and bad data?

8y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

View article
1 2 3 22