Key Insights: 2021 Strategic pearls on email and content marketing

Actionable Analysis Key Insights: 2021 Strategic pearls on email and content marketing

4m Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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How to conduct a digital marketing audit: Advice from industry experts

Actionable Analysis How to conduct a digital marketing audit: Advice from industry experts

8m Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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The growing culture of marketing experimentation

Actionable Analysis The growing culture of marketing experimentation

1y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

1y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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Five lessons for maximizing your online and offline conversions

Actionable Analysis Five lessons for maximizing your online and offline conversions

4y Linus Gregoriadis

Five lessons for maximizing your online and offlin...

'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...

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Seven ways advertisers can deal with brand safety concerns

Actionable Analysis Seven ways advertisers can deal with brand safety concerns

4y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

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5 overlooked but rewarding mobile engagement strategies

Actionable Analysis 5 overlooked but rewarding mobile engagement strategies

4y Laurynas Skupas

5 overlooked but rewarding mobile engagement strat...

How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...

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The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI

Actionable Analysis The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI

4y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Actionable Analysis Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

4y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

4y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Is it time to rethink your mobile measurements?

Actionable Analysis Is it time to rethink your mobile measurements?

4y Andrew Warren-Payne

Is it time to rethink your mobile measurements?

With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...

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Mobile app vs mobile web - what’s the right answer for retailers?

Actionable Analysis Mobile app vs mobile web - what’s the right answer for retailers?

4y Chris Camps

Mobile app vs mobile web - what’s the right answer...

Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...

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Personalisation: the key to profitable discount codes

Actionable Analysis Personalisation: the key to profitable discount codes

4y Chris Camps

Personalisation: the key to profitable discount co...

In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...

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How are organisations using digital channels to improve their reach and customer service?

Actionable Analysis How are organisations using digital channels to improve their reach and customer service?

4y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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Data-driven attribution: the cure for discount code abuse?

Actionable Analysis Data-driven attribution: the cure for discount code abuse?

4y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

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What exactly is a marketing cloud, and do you need one?

Actionable Analysis What exactly is a marketing cloud, and do you need one?

4y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

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Persona creation: why many marketers are taking the wrong approach

Actionable Analysis Persona creation: why many marketers are taking the wrong approach

4y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

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Google announces Optimize and Session Quality Score

Actionable Analysis Google announces Optimize and Session Quality Score

5y Clark Boyd

Google announces Optimize and Session Quality Scor...

Google has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...

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Five hard-hitting tips for boosting online conversion rates

Actionable Analysis Five hard-hitting tips for boosting online conversion rates

5y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

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Programmatic advertising: what's the difference between good and bad data?

Actionable Analysis Programmatic advertising: what's the difference between good and bad data?

5y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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Ofcom dives into ‘digital detox’ data in new report

Actionable Analysis Ofcom dives into ‘digital detox’ data in new report

5y Luke Richards

Ofcom dives into ‘digital detox’ data in new repor...

The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connectin...

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How 'Next Logical Product' could trigger more email success

Actionable Analysis How 'Next Logical Product' could trigger more email success

5y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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Finding intelligence to act on from big data: a five step approach

Actionable Analysis Finding intelligence to act on from big data: a five step approach

5y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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How Hadoop can help marketers better process data and enhance UX

Actionable Analysis How Hadoop can help marketers better process data and enhance UX

5y Jay Marwaha

How Hadoop can help marketers better process data ...

With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...

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Five steps to report marketing results like a boss

Actionable Analysis Five steps to report marketing results like a boss

5y Adam Singer

Five steps to report marketing results like a boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...

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Three ways to create insights from consumers’ click histories

Actionable Analysis Three ways to create insights from consumers’ click histories

5y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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17 inspirational examples of data visualization

Actionable Analysis 17 inspirational examples of data visualization

5y Graham Charlton

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...

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