PowerAdz.com, Auction Universe Team Up

PowerAdz.com formed a strategic partnership with Auction Universe, a Classified Ventures LLC company, to launch a new Auction Universe affiliate, the Auction Hill Network, with more than 600 affiliated newspaper sites.

“We believe the Auction Hill Network will draw significant attention from consumers by leveraging the promotion power of our more than 600 newspaper affiliates, and the network and promotion power of Auction Universe,” said Mark Chudzicki, president of PowerAdz.com.

Newspaper affiliates in the Auction Hill Network will be able to host both person-to-person and business-to-consumer auctions by offering local merchants an opportunity to offer new, overstock and clearance merchandise for sale.

Auction Universe will provide PowerAdz.com its proprietary auction engine to integrate with PowerAdz.com’s current infrastructure to allow consumers to bid on items anywhere in the Auction Hill and Auction Universe networks.

The Auction Hill infrastructure facilitates transactions between buyers and sellers by listing items on local newspaper Web sites, in newspapers’ print editions, and across PowerAdz’ AdQuest3D classifieds network. Financial terms of the arrangement were not disclosed.

Auction Universe will process all credit card transactions for the Auction Hill Network.

Rensselaer, NY-based PowerAdz.com has more than 650 newspaper affiliates, thousands of participating business advertisers and 20 state press association endorsements. Founded in 1996, the company markets its services to newspaper companies using the AdQuest, CarCast, ThinkHomes and CareerGold Internet brands.

Classified Ventures, based in Chicago, is funded by eight large media companies, including Central Newspapers, Gannett Co., Knight Ridder, McClatchy, The New York Times Company, Times Mirror Tribune Company and the Washington Post.

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