Rensselaer, NY-based PowerAdz.com released its AdQuest3D to more than 600 newspaper affiliates in its online network.
AdQuest3D integrates context-specific editorial content, yellow page listings and classified ads aggregated from newspapers across the country. The entire national database is available to millions of consumers through affiliate newspaper Web sites.
The new program is designed to attract more local advertisers, extend the stay of users and provide greater revenue opportunities for participating newspapers.
AdQuest3D’s content, classifieds and business listings are generated dynamically and returned based on the consumer’s category selection. This provides advertisers an opportunity to more narrowly target their consumers.
“Consumers get access to an unparalleled national database of classifieds, coupled with useful tools and editorial content,” said Miki Bucher, AdQuest3D product manager. “We want to ensure that users find the information they want, when they want it, and enhance and extend their stay on affiliate sites.”
For example, home buyers can access information that helps them select a mortgage, make an offer, handle the move, and investigate the schools, neighborhoods and cost-of-living in their new home town. In its first two weeks, the amount of time visitors spent on AdQuest3D sites increased by over 700 percent, the company said.
PowerAdz.com recently announced an agreement to license yellow-page directory data from infoUSA. By early February, AdQuest3D will also include integrated, category-sensitive yellow page listings. For example, local automotive yellow page listings will be directly accessible on the automotive classifieds page.
The company said it has reserved 50 percent of the advertising space for national advertisers who can place advertisements across the entire network or target certain demographics. A portion of the advertising dollars from this program will be shared with the affiliate network.
PowerAdz.com has more than 650 newspaper affiliates, thousands of participating business advertisers and 20 state press association endorsements. Founded in 1996, PowerAdz.com markets its services to newspapers under the AdQuest3D, CarCast, AuctionHill, ThinkHomes and CareerGold Internet brands.
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