The program is a new initiative designed to emphasize the quality, reliability and trustworthiness of online classifieds originating from newspapers across the country.
Starting in late May, PowerAdz.com began the process of attaching the Bona Fide Classified logo to tens of thousands of advertisements originating from more than 170 NAA member affiliates using PowerAdz.com’s AdQuest Classifieds network. The logo will also be used on the classifieds of NAA members using Zwire!, PowerAdz’ new Internet solution for newspapers.
“The Bona Fide Classified mark is designed to separate, elevate and authenticate newspaper ads amidst the clutter of ads on the Internet,” said Tony Marsella, NAA vice president for classified advertising, “It gives us a vehicle for transferring the trust and loyalty and preference that consumers feel for newspaper classified ads to the new media world.”
NAA is a nonprofit organization representing the $54-billion newspaper industry and more than 1,800 newspapers in the U.S. and Canada.
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