Online newspaper network PowerAdz.com said it added more than 100 newspaper affiliates to its network in September.
The company, whose affiliates feed the network with local and regional news, classifieds, and other advertising, provides affiliates with a turnkey Internet infrastructure that allows them to launch network Web sites that reach consumers in the “hometown” demographic.
PowerAdz’ newest affiliates were led by Community Newspaper Co. of Needham, Mass., whose publications have a combined circulation of over 900,000 readers.
CNC will use PowerAdz’ AdQuestSUPER Classifieds to power CommunityClassifieds.com , an online classifieds database for Eastern Massachusetts.
CNC will also use PowerAdz’ CarCast to add special features to its automotive classifieds. CarCast features a full electronic purchase request system, photos, financing calculators and informational content. Using CarCast, CNC can also provide its car dealers with their own web sites, integrated window sticker software, automated inventory capture, and tracking, recording and reporting of sales leads and site activity.
PowerAdz.com affiliates include the Dallas Morning News, New York Post, Orange County Register, Milwaukee Journal Sentinel and the Bergen Record, in addition to hundreds of suburban, daily and weekly newspapers.
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