PR Alliance to Aid Tech Start-Ups

Interactive PR firm TechMarcom and Read-Poland Associates, which recently moved into the Internet space, have agreed to team up on an as-needed basis to offer marketing and communications to tech start-ups and new dot-coms with limited budgets.

The alliance can provide a broad range of services and media representation to clients of both firms in Texas and the Northeast, the companies said.

“Start-ups need high quality PR from senior professionals, but often can’t afford it in their early stages,” said Jon Boroshok, president of TechMarcom in the Boston area. “I enjoy working with them as they grow. It is an exciting niche market to serve.”

“Read-Poland and TechMarcom truly complement each other where we are different, but we are similar in our ability to work with young companies on a project, hourly or small retainer basis,” said David Dunnigan, general manager of Read-Poland in Dallas.

Read-Poland was established in 1951 and recently expanded its services to include Internet affiliate marketing counsel and Web public relations.

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