When does a complaint about non-user-initiated (or not-intentionally-user-initiated) audio get interesting enough to make the virtual pages of Gawker? When the ad in question is for a certain Pfizer product much in the news of late, and the first few seconds of audio describe the problem the drug solves.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more