When does a complaint about non-user-initiated (or not-intentionally-user-initiated) audio get interesting enough to make the virtual pages of Gawker? When the ad in question is for a certain Pfizer product much in the news of late, and the first few seconds of audio describe the problem the drug solves.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.