Didn’t you hear? The Indianapolis Colts beat the bears 38 to 27. At least that’s the score as played on Electronic Arts’ campus using its Madden ’07 game. EA might not spring for advertising during the Super Bowl, but this shows it finds its own way to associate itself and its property with the big game. The other factor in EA’s favor is the NFL license. No other game publisher can replicate the Super Bowl because EA owns the NFL license and its players for the computer and video game space. So real you can use it to place bets? You can look up EA’s stats on each player and base a decision, but it is still the difference between a real and virtual game.
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more