More NewsPre-Game Fantasy Super Bowl

Pre-Game Fantasy Super Bowl

Didn't you hear? The Indianapolis Colts beat the bears 38 to 27

ea_madden_07_fantasy_SB.JPG
Didn’t you hear? The Indianapolis Colts beat the bears 38 to 27. At least that’s the score as played on Electronic Arts’ campus using its Madden ’07 game. EA might not spring for advertising during the Super Bowl, but this shows it finds its own way to associate itself and its property with the big game. The other factor in EA’s favor is the NFL license. No other game publisher can replicate the Super Bowl because EA owns the NFL license and its players for the computer and video game space. So real you can use it to place bets? You can look up EA’s stats on each player and base a decision, but it is still the difference between a real and virtual game.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts