Pre-Game Fantasy Super Bowl

Didn't you hear? The Indianapolis Colts beat the bears 38 to 27

ea_madden_07_fantasy_SB.JPG
Didn’t you hear? The Indianapolis Colts beat the bears 38 to 27. At least that’s the score as played on Electronic Arts’ campus using its Madden ’07 game. EA might not spring for advertising during the Super Bowl, but this shows it finds its own way to associate itself and its property with the big game. The other factor in EA’s favor is the NFL license. No other game publisher can replicate the Super Bowl because EA owns the NFL license and its players for the computer and video game space. So real you can use it to place bets? You can look up EA’s stats on each player and base a decision, but it is still the difference between a real and virtual game.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource