Premiere Technologies Launches Campaign

Premiere Technologies launched a multi-million dollar national marketing campaign supporting the launch of its Orchestrate E-Mail by Phone, which allows users to hear their email over the phone and respond with by voice from any phone, anywhere.

“We’re telling people that we can give any telephone, a device they use everywhere everyday, the power to extend the reach of their computer,” said Boland T. Jones, founder, chairman and CEO of Premiere Technologies.

The marketing campaign, designed to solicit individuals and small businesses to sign up for Orchestrate E-Mail by Phone for a flat monthly fee of $19.95, launches this week and runs throughout 1999.

Orchestrate E-mail by Phone users dial a local number to access the service without incurring additional per minute charges for usage when calling from their home area.

Premiere will introduce the product over the next 30 days to the more than one million customers currently using Premiere’s voice & data messaging and/or enhanced calling services. In addition, Premiere said it will begin offering the service to approximately 4 million customers through its long-standing relationships with various multi-level marketing companies.

A national print campaign, targeting mobile professionals and small to mid-size growth companies, includes advertising in publications such as The New York Times, The Wall Street Journal, USA Today, Fast Company Inc., Your Company, Business 2.0, Delta Sky, American Way and United Hemispheres.

Premiere also launched a new Orchestrate E-mail by Phone Web site, which features product demonstrations and sign ups.

The campaign’s tagline, “Give Your E-Mail A Voice,” will be exposed to consumers via newspaper, outdoor and transit advertising, and a series of radio spots using the friendly computerized voice of Orchestrate E-Mail by Phone as the spokesperson.

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