More NewsPremium Network Launches Sweepstakes Unit

Premium Network Launches Sweepstakes Unit

San Francisco-based Ken Margolis Associates' Premium Network said it has launcheda promotionsdepartment that includes legal and travel agency services for advertisersseeking to use a sweepstakes as a marketing vehicle.

San Francisco-based Ken Margolis Associates’ Premium Network said it has launched a promotions department that includes legal and travel agency services for advertisers seeking to use a sweepstakes as a marketing vehicle.

The department gives Premium Network advertisers the option of adding beyond-the-banner promotions featuring sweepstakes and giveaways designed to augment Internet advertising campaigns.

“Sweepstakes and giveaways are one of the most effective ways to draw people to a site,” said Premium Network president Ken Margolis. “But coordinating all the aspects of a sweepstakes is often beyond the scope of an advertiser’s expertise. We want to make the process one-stop and simple.”

Premium Network hosts a variety of channels including the family-related and casual gaming network gamingfamily.com. Other channels include music, financial and business sites.

Banner ads to announce a sweepstakes and the Web pages needed to explain the promotion after click-through will be provided by the Premium Network design team. All of the travel arrangements and sweepstakes details will be handled by legal and travel experts selected by the network.

Ken Margolis Associates is an advertising rep and marketing consulting firm, specializing in the sale of Internet advertising.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts