San Francisco-based Ken Margolis Associates’ Premium Network said it has launched a promotions department that includes legal and travel agency services for advertisers seeking to use a sweepstakes as a marketing vehicle.
The department gives Premium Network advertisers the option of adding beyond-the-banner promotions featuring sweepstakes and giveaways designed to augment Internet advertising campaigns.
“Sweepstakes and giveaways are one of the most effective ways to draw people to a site,” said Premium Network president Ken Margolis. “But coordinating all the aspects of a sweepstakes is often beyond the scope of an advertiser’s expertise. We want to make the process one-stop and simple.”
Premium Network hosts a variety of channels including the family-related and casual gaming network gamingfamily.com. Other channels include music, financial and business sites.
Banner ads to announce a sweepstakes and the Web pages needed to explain the promotion after click-through will be provided by the Premium Network design team. All of the travel arrangements and sweepstakes details will be handled by legal and travel experts selected by the network.
Ken Margolis Associates is an advertising rep and marketing consulting firm, specializing in the sale of Internet advertising.