With the explosion of social in 2011, Adrian Lee, chief digital marketing exec at Yolk predicts that customer relationship management (CRM) will merge with social and there’ll be more social loyalty platforms in the market this year.
Mobile will also continue to gain momentum, particularly in emerging markets like Indonesia due to rapid smartphone adoption. He adds that marketers will be investing more in the mobile ad space too.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.