With the explosion of social in 2011, Adrian Lee, chief digital marketing exec at Yolk predicts that customer relationship management (CRM) will merge with social and there’ll be more social loyalty platforms in the market this year.
Mobile will also continue to gain momentum, particularly in emerging markets like Indonesia due to rapid smartphone adoption. He adds that marketers will be investing more in the mobile ad space too.
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. ... read more
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page ... read more