More NewsPreview Travel to Use NetGravity AdServer Solution

Preview Travel to Use NetGravity AdServer Solution

NetGravity said thatits AdServer Network solution has been selected by Preview Travel Inc. , a provider ofbranded online travel services.

NetGravity said that its AdServer Network solution has been selected by Preview Travel Inc., a provider of branded online travel services.

AdServer will assist in the management of Preview Travel’s online advertising inventory by dynamically targeting ads and generating performance reports for advertisers.

“Preview Travel offers advertisers the opportunity to reach a growing audience of online travel buyers,” said Chris McAndrews, senior vice president of media sales at Preview. “NetGravity enhances our ability to target and deliver advertising messages in a way that improves the online environment and experience for our members and our advertisers.”

Preview Travel offers one-stop shopping for airline tickets, vacation packages, car rentals and hotel accommodations, as well as access to travel information, news and resources.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts