Preview Travel to Use NetGravity AdServer Solution

NetGravity said that its AdServer Network solution has been selected by Preview Travel Inc., a provider of branded online travel services.

AdServer will assist in the management of Preview Travel’s online advertising inventory by dynamically targeting ads and generating performance reports for advertisers.

“Preview Travel offers advertisers the opportunity to reach a growing audience of online travel buyers,” said Chris McAndrews, senior vice president of media sales at Preview. “NetGravity enhances our ability to target and deliver advertising messages in a way that improves the online environment and experience for our members and our advertisers.”

Preview Travel offers one-stop shopping for airline tickets, vacation packages, car rentals and hotel accommodations, as well as access to travel information, news and resources.

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