AdServer will assist in the management of Preview Travel’s online advertising inventory by dynamically targeting ads and generating performance reports for advertisers.
“Preview Travel offers advertisers the opportunity to reach a growing audience of online travel buyers,” said Chris McAndrews, senior vice president of media sales at Preview. “NetGravity enhances our ability to target and deliver advertising messages in a way that improves the online environment and experience for our members and our advertisers.”
Preview Travel offers one-stop shopping for airline tickets, vacation packages, car rentals and hotel accommodations, as well as access to travel information, news and resources.
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