More NewsPriceline Beams Shatner Down to YouTube

Priceline Beams Shatner Down to YouTube

Priceline's come up with a new William Shatner TV spot

shatner.jpgPriceline’s come up with a new William Shatner TV spot. Before they dump zillions into air time, they’re previewing the clip on YouTube “for a limited time.”

So far, all the user comments are favorable. Who knows? If this thing goes viral enough, Priceline may heed its own money saving mantra and eschew the broadcast buys.

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