EPIC alleges that the changes to Google’s privacy policies, which will allow Google to combine user data across all of its properties “without user consent,” violates a consent order Google signed with the FTC last year related to Google Buzz.
“Google’s recent announcement that the company intends to consolidate users’ personal information without individuals’ consent violates the consent order and threatens to harm consumers,” according to the complaint. “The FTC is required to enforce the consent order. But the Commission has failed to due [sic] so.”
A Google spokesperson told Bloomberg this isn’t true: “We are not collecting any new information or sharing it with third parties.”
Google has not yet commented on the lawsuit.
This article was originally published on searchenginewatch.com.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?