Marketing TechnologyPrivate marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.

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