Kenshoo has announced an update to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage and adjust advertising campaigns from their mobile devices.
Kenshoo has announced an update to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage and adjust advertising campaigns from their mobile devices.
According to the global leader in agile marketing software, advertisers can now access and control their advertising programs while away from their computers. Should a competitor launch a new ad campaign or adjust strategy, an advertiser using Kenshoo and the Kenshoo Anywhere mobile app can view and adjust their digital marketing campaigns at any time from any place through their smartphone and respond immediately from the office, an event, or wherever they may be.
Commenting on the update, Will Martin-Gill, SVP of product for Kenshoo said:
“Brands and agencies have long sought the ability to optimise their campaigns in conjunction with changes in the competitive landscape and other real-time events, something that was nearly impossible to do without having access to their program at all times…The updated Kenshoo Anywhere app gives marketers the ability to react to news and events as they happen and adjust their campaigns accordingly. This flexibility ensures Kenshoo clients can instantly capitalise on opportunities as they emerge.”
Previously, Kenshoo Anywhere users had the ability to easily access custom reporting dashboards to view performance reports across various digital marketing assets and metrics. Through the updated app, marketers can quickly analyse campaign data, identify opportunities for optimisation, and instantly make adjustments to campaigns.
“From the first time I used Kenshoo Anywhere it became a critical tool for me to continuously monitor our campaigns and collaborate with my team for the appropriate adjustments,” said Philippe Evans, senior online marketing manager for HotelsCombined. “Adding the capability to update campaigns on the fly makes the Kenshoo app even better.”
Among the updates to the app, Kenshoo clients gain the ability to pause or activate campaigns and also set custom date ranges. The new app also provides improved navigation showing profile and campaign names and date ranges on all screens.
