The interactive sweepstakes and instant-win game, entitled “Around the Planet in 80 Days,” was conceived, designed, and programmed by Promosis and integrated into Andover, MA-based Planet Direct’s Web service. Billings were not disclosed.
The promotion provides players with a personal “travel suitcase,” an on-screen graphic into which members “paste” a series of “site stickers” found throughout the Planet Direct service. Players are awarded a sweepstakes entry each time they collect five stickers for their suitcase.
Grand prize is a “Concorde to Europe Vacation for Two.” Other prizes include Tall Ships Cruises, Canadian Rockies Adventures, and Jamaican Resort Vacations.
In addition, five special stickers are programmed to deliver a daily instant win prize, including Planet Direct caps, t-shirts, and magazine subscriptions provided by The Electronic Newsstand. A total of more than 500 sweepstakes and instant-win prizes will be awarded during the promotion, which concludes March 1.
Planet Direct is a majority-owned subsidiary company of CMG Information Services.
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