More NewsPromotions.com Introduces E-mail Service

Promotions.com Introduces E-mail Service

Promotions.com explores a new method of delivering promotions.

In an effort to capitalize on the growing popularity of email marketing, online promotions company Promotions.com has unveiled its new service, PromoMail.

As a part of its new offering, Promotions.com is integrating promotions into its email marketing campaigns, in an effort to help marketers increase email response rates, enrich targeting capabilities, generate sales leads and enhance their permission marketing initiatives.

“PromoMail will help redefine the future of Internet marketing,” said Steven Krein, chairman and chief executive officer of Promotions.com.

While Promotions.com is not the first to combine email with promotions — others have, at the least, incorporated loyalty programs into email — the company may be the first to develop such an extensive product line combining the two.

The PromoMail services will include opt-in lists, which allow marketers to reach Promotions.com customers who have opted-in to receive information about products and services. In addition, Promotions.com is offering opt-in newsletters, and helping marketers build promotions into messages to their own email lists or into newsletters.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts