Introduces E-mail Service

In an effort to capitalize on the growing popularity of email marketing, online promotions company has unveiled its new service, PromoMail.

As a part of its new offering, is integrating promotions into its email marketing campaigns, in an effort to help marketers increase email response rates, enrich targeting capabilities, generate sales leads and enhance their permission marketing initiatives.

“PromoMail will help redefine the future of Internet marketing,” said Steven Krein, chairman and chief executive officer of

While is not the first to combine email with promotions — others have, at the least, incorporated loyalty programs into email — the company may be the first to develop such an extensive product line combining the two.

The PromoMail services will include opt-in lists, which allow marketers to reach customers who have opted-in to receive information about products and services. In addition, is offering opt-in newsletters, and helping marketers build promotions into messages to their own email lists or into newsletters.

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