2006 was a rough year for everybody’s favorite hometown megastore, Wal-Mart. From Wal-Mart Watch to the Edelman flogs to the scandalous departure of top marketing exec Roehm, the company’s been through the ringer. Well, now it’s finally selected its new creative and media agencies, following an arduous review process that went on hold after the Roehm hit the fan (marked down to the low low price of $11.98?). Even their former agency GSD&M even turned ’em down outright.
Anyway, on creative will be Interpublic’s Martin Agency, and on media will be Publicis agency MediaVest.
The company just launched a new TV campaign aiming to emphasize its mom-and-pop, small town roots. Hmmm…something tells me those spots won’t be showing footage from the Wal-Mart Supercenter in Shanghai….
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