Publicis Acquires Swiss Digital Agency, Nemos.
Publicis Groupe is continuing its global expansion with the acquisition of Swiss digital agency, Nemos
Publicis Groupe is continuing its global expansion with the acquisition of Swiss digital agency, Nemos
Publicis Groupe is continuing its global expansion with the acquisition of Swiss digital agency, Nemos. The Zurich-based outfit, which offers digital creative, Web site development, and mobile and social media marketing, will be integrated with the group’s existing local digital operation, Publicis Modem Switzerland. Nemos’s client roster includes European brands such as Carlsberg and Movenpick.
Despite this continued investment in established European markets, Publicis says it is on track in its aim to generate 25 percent of revenues from emerging markets by 2012, and the same portion from its digital properties by 2010.
The firm acquired Brazilian digital agency, Tribal, in November of last year, followed shortly by Chinese outfit W&K Communications in November. It also expanded into Korea with the acquisition of South-Korean full-service digital agency, Portfolio, bringing the total Publicis Modem global staff to approximately 1,200 across 40 offices.
Pascal Urscheler, Nemos’ former CEO, and Marion Marxer, senior brand director of Publicis in Zurich will co-lead the new Publicis Modem Switzerland, reporting to Freddy Collioud, president of Publicis Switzerland. Nemos’ 10 staff will be retained. Terms of the deal were not disclosed.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article