Publicis Experiences Strong Digital Growth

French advertising group Publicis is experiencing strong growth in interactive, according to its CEO Maurice Levy.

In an interview with French business daily La Tribune, reported by Reuters, Levy said the group was on track to beat its target of generating 25 percent of its sales from online by 2010.

“In the first three months of the year, 18 percent of our sales came from the (Internet) and the interactive sector,” he said.

“We had fixed the objective of reaching 25 percent by 2010 and we will make it. The same thing goes for emerging markets, we’re already at 21.3 percent,” he continued.

Levy attributed the group’s strong digital position to the acquisition of Digitas last year, and also stated that the deal with Google, announced in January, offered “strong potential.”

He added that Publicis has “quite a lot of growth and some investments to make” in emerging markets, to be funded by 3 billion euros ($4.60 billion) in cash or available credit.

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