Publicis Groupe has acquired Wangfan, a 61-person digital agency based in Shanghai.
“Wangfan is a superb agency with a talented and fast-moving team. They began as pioneers and they have kept moving ahead of the creative and technological wave in the ongoing digital boom. We’re pleased to welcome them to our team in Shanghai,” Jean-Yves Naouri, Publicis Groupe COO and chairman of China Publicis Groupe, said in a prepared statement.
Wangfan’s clients include Puma, General Motors Shanghai, and other international and Chinese companies. The agency was founded in 1997.
Wangfan will become part of Publicis Modem Shanghai, the digital arm of Publicis Shanghai. Wangfan CEO Bill Wang will become Publicis Modem Shanghai’s managing director.
“We’ve been working on big digital campaigns for international and local clients for a number of years. Now that we’ll be operating from within a major international communications group we can sharpen some new skills and put them at the service of our clients. It’s a win-win move for all of us,” Wang said in a prepared statement.
Publicis aims to double its size in the Chinese market between 2010 and 2012 through acquisitions and organic growth. Over the past 12 months, Publicis acquired four other Chinese agencies: Genedigi (June), Dreams (May), Interactive Communications (February), and Eastwei Relations (November 2010).
Terms of the Wangfan deal were not disclosed. The deal is subject to approval by relevant authorities, according to Publicis.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?