More NewsPublicis to Buy Digitas

Publicis to Buy Digitas

French holding company Publicis is snatching up one of the few remaining large-scale independent digital agencies

French holding company Publicis is snatching up one of the few remaining large-scale independent digital agencies. Digitas, which does digital and direct, also owns Modem Media. The price tag is $1.3 billion.

Update: Read our full coverage here.

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