Publicis to Buy Digitas

French holding company Publicis is snatching up one of the few remaining large-scale independent digital agencies. Digitas, which does digital and direct, also owns Modem Media. The price tag is $1.3 billion.

Update: Read our full coverage here.

Related reading

YouTube-logo-full_color
prime
/IMG/550/200550/google-gmail-logo-320x198
nfl
<