Publicis Groupe’s Zenith Media, a division of ZenithOptimedia, will buy six-year-old Atlanta-based interactive agency Moxie Interactive, the companies said.
The acquisition will extend Zenith’s capabilities from traditional online media buying and planning to include other digital channels. These include search marketing, e-mail, site development, interactive kiosks, mobile and hosting services.
Moxie Interactive will retain its name, employees and headquarters, but its services will be “infused” through all Zenith Media USA offices, Publicis said. The agency boasts 100 employees in its home office. Clients include Home Depot, Coca-Cola, Saks and Verizon.
“Technology drives Moxie’s business model, but they don’t let that get in the way of great creativity,” ZenithOptimedia Group North America CEO Tim Jones said in a statement. “We will infuse this culture throughout Zenith, putting digital front and center.”
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.