Puerta Bella Launches Campaign on DoubleClick

Furniture and gifts retailer Puerta Bella said it is launching an advertising campaign program through DoubleClick’s Network of premium brand sites.

The agreement includes a sponsorship on Home and Garden Television (HGTV) online, as well as a keyword advertising buy on AltaVista.

Spending was not disclosed.

The campaign will allow consumers to access Puerta Bella’s collection of home furnishings and decorator accents, handmade by artisans from the Mediterranean, Mexico and East India.

Puerta Bella (meaning Beautiful Door) is a privately held company founded in 1999 as an e-commerce site for World Style furniture and decorator accents.

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