Marketing TechnologyPutting user data at the centre of effective advertising campaigns. Richard Robinson, MD of Turn

Putting user data at the centre of effective advertising campaigns. Richard Robinson, MD of Turn

Advertisers are able to access a huge amount of data about the behaviour of online users, but few know how to analyse and interpret that data. We speak to Richard Robinson, MD of Turn. Turn is a marketing platform that allows advertisers to identify audiences and create highly targeted campaigns. We’ll hear about their mission to work with brand owners, media agencies and creatives to help them understand the potential of using data to produce personalised and highly effective ads.

Comments are closed.

Related Articles

Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

Marketing Technology Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

1d Kimberly Collins
By acquiring Marketo, Adobe moves beyond B2C

Industry Developments By acquiring Marketo, Adobe moves beyond B2C

4d Emily Alford
Q&A with Madison Logic new CMO Jenn Steele on the company and future

Marketing Technology Q&A with Madison Logic new CMO Jenn Steele on the company and future

5d Kimberly Collins
5 Chinese martech startups worth keeping an eye on

Marketing Technology 5 Chinese martech startups worth keeping an eye on

6d Jonathan Brown
By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

Social & Community By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

1w Emily Alford
Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

Marketing Technology Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

1w Kimberly Collins
Tackling ad fraud: 5 questions advertisers and brands should start asking

Digital Advertising Tackling ad fraud: 5 questions advertisers and brands should start asking

2w Michael Paxman
Q&A with HYP3R following $17m Series A funding

Marketing Technology Q&A with HYP3R following $17m Series A funding

2w Kimberly Collins