More NewsQ3 Online Ad Spend Inched Upward

Q3 Online Ad Spend Inched Upward

The IAB reported a small sequential increase in ad spending, but figures are well below the year-ago period.

Spending on Internet advertising in the third quarter increased by about 2 percent from the trough hit during the second quarter but still came in well below the year-ago period, according to newly released figures.

In announcing their quarterly Internet ad revenue findings, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said the Q3 2009 numbers show online advertising fared better than other ad sectors during the recession. However, the results reveal a 5.4 percent decline in spending compared to Q3 2008. During that quarter, Internet ad spending hit an all-time high of about $6.1 billion, according to the IAB and PwC. They said about $5.5 billion was doled out during the third quarter of this year.

“While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth,” PwC partner David Silverman pointed out in a statement.

Advertisers weren’t the only ones spending more money online during Q3 of this year. The U.S. Department of Commerce recently reported that consumers spent $34 billion online during the quarter, an increase of 4.5 percent from Q2 and a 1.8 percent increase over 2008’s third-quarter online sales figure.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

10m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

10m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

10m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

11m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

11m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

11m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

11m Al Roberts