quadrantOne to Focus on Mobile Ad Sales for AP
Online newspaper ad network quadrantOne will now sell ads on behalf of Associated Press
Online newspaper ad network quadrantOne will now sell ads on behalf of Associated Press
Online newspaper ad network quadrantOne will now sell ads on behalf of Associated Press. According to quadrantOne, the firm will run national ad sales specifically for AP’s mobile news portal apnews.com and AP News apps.
The relationship isn’t much of a stretch, considering quadrantOne was formed by paper giants Hearst, Gannett, The New York Times, and Tribune, and its network is comprised mainly of newspaper sites. The AP, of course, is a coalition of paper publishers.
As paper companies struggle to monetize and navigate the new realities of online media distribution (The NY Times reports today that newspaper ad revenues may have plummeted as much as 30 percent for some papers in Q1.), the AP recently made headlines for announcing it plans to crack down on what it called “misappropriation” of its online news content. The organization said it would develop new search pages that direct users to breaking news. The move was largely viewed by observers as a direct attack on Google, which sometimes points users to non-AP affiliated sites featuring AP news stories.
So, is mobile advertising the next frontier for struggling news outlets? It’s great to see the AP investing in mobile in this way, yet just how much that will contribute to the bottom line remains to be seen. Perhaps the AP relationship will prompt other quadOne networks to think more about mobile ad offerings….
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article